Danielle Thompson - The Potentialist

Helping people and businesses unlock unseen potential through freedom, clarity, and human connection.

What It Means to Be a Potentialist

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“No one knows what they can be — until they’re given the space to find out.”

I’m Danielle Thompson — multi-business founder, author, and host of Business and a Brew.
I’ve spent over a decade building brands, teams, and systems that help people and businesses see what’s possible when they work with purpose and joy.

Being The Potentialist is about creating space for growth — the kind that feels good, makes sense, and actually works.
Because potential isn’t unlocked through pressure — it’s found in freedom, clarity, and support.

The Golden Thread: How It All Connects

Every business I’ve built exists for one reason: to unlock potential.
Together, they form a golden thread, one mission expressed in different ways.

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    Goldspun Support

    Operational and strategic support for Fractional Leaders who want freedom to focus on impact, not admin.

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    Goldspun Training

    Bite-sized, ethical marketing training for small business owners who want clarity and confidence without manipulation.

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    Fractional Link

    A trusted community and verification hub for Fractional Directors, building credibility, connection, and collaboration.

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    Books

    Real stories and tools for resilience, freedom, and fulfilment that remind readers they’re not alone in the messy middle of success.

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    Business and a Brew Podcast

    Honest, entertaining conversations about business stories — the wins, the fails, and everything in between.

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Why It Matters

For too long, business success has been measured by hustle, scale, and status.
I believe in a different kind of success — one built on joy, autonomy, and authenticity.

Because when you strip away the noise, we all want the same thing: to feel fulfilled by what we create and who we become in the process.

That’s what my work is about — creating systems, strategies, and spaces that make that possible.

My Books

Each book shares a piece of my story and the lessons I’ve learned about business, resilience, and personal growth.

  • Smiling woman holding a yellow book titled 'The i in Resilience.' Behind her, shelves display various Funko Pop figures, and a wall sign reads 'GOLDSPUN Support.'

    The I in Resilience

    How to rebuild after breakdowns and find your strength again. Real stories plus tools and exercises that really help.

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  • A woman with red hair smiling and holding a book titled "The Unshakeable Entrepreneur". She is standing next to a wall decorated with string lights.

    The Unshakeable Entrepreneur

    A bold and honest collection of stories from 16 women in business who have navigated the chaos, found clarity, and built with intention.

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  • Cover of a book titled '10 Mini Blogs for Female Entrepreneur' by Danielle Thompson, with a pink and navy blue design.

    10 Mini Blogs for Every Female Entrepreneur

    Straight-talking wisdom for women building businesses to celebrate my first decade in business

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Business and a Brew Podcast

Poring over business stories — one brew at a time.

A light-hearted, honest podcast where Simon Pryce and I talk business tales, brand scandals, and the lessons behind the headlines.
Because business doesn’t always have to be serious to be insightful.

Two people, a woman with red hair and a man with short gray hair, are sitting on a blue couch with a black dog between them. They are wearing large headphones and speaking into microphones, suggesting they are recording a podcast or interview. Behind them, there is a green leafy wall with a neon sign that reads '@BeyondTheGourn' with a heart in the middle, glowing in pink and purple.

The Potentialist Philosophy

Everything I do comes back to one belief:
No one knows what they can be until they’re given the space to find out.

Through my businesses, books, and podcast, I help people create that space — so they can build something real, fulfilling, and free.